Hi, I'm BC Serna. For the last 20 years I've been helping people come home to who they really are and build a life and a business around it.
I'm a personal coach, a humanitarian filmmaker, and the founder of Pursuing Purpose and The Traveling Good. Along the way I've hosted over 500 events and more than 100 retreats, spoken twice on the TEDx stage, been featured as a dating coach on HBO and TLC, and filmed stories of hope in over 80 countries.
I also helped create National Leadership Academy, where I've mentored over 1,000 high school students, teaching them how to lead from the heart and taking them around the world.
These days my heart is in helping coaches, healers, and heart-led leaders turn their story into a voice the world can find. I've helped over 100 people start their coaching businesses and build their online personal brands, worked with brands like lululemon, Under Armour, Liquid I.V. and many more, and grown a community of around 500K people online. For over a decade I've also walked with men through heartbreak, healing, and purpose through Warriors in the Garden. But the titles I hold closest are husband and father to two boys, and everything I build comes back to the kind of world I want to leave for them.
This flexible month to month coaching program combines deep personal development work with practical strategies to help you align with your true purpose and create lasting success.
This isn't generic coaching, it's a personalized transformational journey designed specifically for you. Through our work together, you'll discover your authentic voice, unlock your full potential, and build a life that truly resonates with your deepest values.